#005 LIBRARY

3 - Vantage Point (0-00-04-00).png
 

DATA :

Series : Factory Reset
Date : 22 / 10 / 2020
Format : Online
Axis : 4
Scenario : Vantage Point
Approach : Advocate
Difficulty : Experienced

+ TASK

> When there is no alternative there is no doubt. Develop methods to disrupt the one-sided publicising of a pivotal event in society to represent lesser known perspectives.

+ ARCHETYPE

> Restorative, Pursuit of collective healing and understanding.

+ ROLE

> Other, Corporate Storytelling Strategist

+ VISION

> Promote radical honesty by shedding light on systemic biases in order to move towards equity.
> Plotting a story for the future and promote pledging to a policy.

+ MOTIVATION

> Promote radical honesty by shedding light on systemic biases in order to move towards equity.
> Plotting a story for the future and promote pledging to a policy.

+ AIM

> To help organisations expose the complicity their corporate pasts have had in a way that will help stakeholders have the empathy to move towards equity.
> Recognising inequality and creating steps to rectify this.
> Tackle x-washing, reduce tokenism.
> Tackle the internal structures that expose how one person's voice is promoted over another.

+ TARGET

Who we are helping?
What type of business is this for :
> Large corps / those of scale or with legacy? HSBC
> Big Brand and Media. 

Who is participating in the process? 
> CEO’s
> C Suite
> People/HR Teams 

Who is participating in the process?
> Real stories on the ground that "promoting a plurality of voices"...
> Cultural representatives and producers.
> Community leaders (conduit between corps and community).
> Public-facing elements.
> Academic thinking.

+ METHOD

Short term fixes :
> Diversity audit - acknowledgement + path forward
> Language analysis: identify the importance of language
> Rotation of people and roles: giving a voice within the c suite
> Replace with people of colour.
> Pass the mic: exco meetings and board meetings.
> 2 in a box: CTO 1 + CTO 2, etc. - giving over power/sharing power/ elevating people to the top.
> Define new metrics - what suffices?
> Pointing towards role models. 

Medium/Long Term fixes :
> Things have to have changed otherwise consequences >Guardianship and authority, accountability?

+ IMPACT

Outcomes :
> Evidence in the change of representation in the organisations.
> Money and resources moving in a restorative and equitable way.
> Stakeholders fully experience the benefits of an equitable society.
> Create a rich and diverse ecosystem that has the conditions for emergence e.g. new business and opportunities that are grounded through equality.
> This process should feel integrated and sustainable rather than a box-ticking/ momentary.
> Engage in sociopolitical movements in ways that are not extractive, but reciprocal.
> Overall, everyone's lives are improved.

+ TIMESTAMPS

> 0 - 20mins | Identity
> 0 - 60mins | Strategy
> 60 - 65mins | Aftermath

 

Christopher Lutterodt-Quarcoo

Designer, Director & Consultant | Director of  THE ADV_

http://www.the-adv.com
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